GroundTruth Leadership Audit

1. Your culture isn’t what you think it is. It’s what your frontline lives.

Most executives believe they understand their culture. But the truth is simple: The higher you rise, the less you see.

Leadership inconsistency, communication breakdowns, and frontline frustration rarely show up in boardrooms. They show up on the floor — where your customers, members, and teams experience your brand every day.

GroundTruth gives you a clear, unbiased picture of what’s actually happening inside your organization.

2. Born on the frontline. Built for leaders.

After decades in leadership roles, I made a decision most people don’t make: I intentionally went back to the frontline at a major national retailer to understand how leadership really shows up where the work happens.

What I saw changed everything.

Great companies don’t struggle because of strategy. They struggle because of invisible gaps between what leaders believe is happening and what employees actually experience.

GroundTruth was created to close that gap — with real observation, real insight, and truth from the ground up.

3. What a GroundTruth Audit delivers.

Most consultants interview executives and review documents. GroundTruth does the opposite.

I embed inside your frontline to see your culture in motion — unfiltered, unedited, and in real time.

Your audit includes:

Embedded frontline observation
Leadership consistency analysis
Culture alignment assessment
Communication flow mapping
Real-time behavioral insights
Actionable recommendations executives can use immediately

No surveys. No corporate theater. Just clarity.

4. Who it’s for.

GroundTruth is designed for organizations where culture depends on managers, supervisors, and frontline teams.

Industries served:

Fitness
Grocery
Hospitality
Senior Living
Healthcare clinics
Nonprofits
Construction
Property management
Retail
Manufacturing

If your success depends on people leading people, GroundTruth is built for you.

5. What you get.

The GroundTruth Report is a clear, executive-ready briefing that shows:

What your frontline is experiencing
Where leadership is inconsistent
Where communication breaks down
What’s working
What’s at risk
What to fix first

You walk away with clarity, alignment, and a prioritized roadmap for strengthening your culture and leadership.

6. Start with a 20-minute GroundTruth Briefing.

No pitch. No pressure. Just insight.

In this short conversation, I’ll share the patterns I’m seeing across California companies with frontline teams — and help you determine whether a GroundTruth Audit is right for your organization.

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